Using SEARCH to help better understand your customers - rather than simply as a CHANNEL
Getting you the best CLIX
Computer, mobile and tablet device segmentation
Geo-targeting and location customisation
Time of day and day of week scheduling (day parting)
Re-engaging past visitors (remarketing and retargeting)
Market seasonality and offline media plan considerations
Optimisations at scale (using a mixture of human and machine/AI processes)
Landing page A/B testing to improve conversion rates and quality scores
SEO/SEM blended strategies (ad rank vs cost efficiency testing)
Data-driven attribution and channel modelling (based on customer behaviour and interaction patterns)
Continual experimentation of betas and new ideas
Competitor and industry trend analysis
Highly customised reporting, insights & performance reviews
Strategic planning of Google Ads Search, Display, YouTube and Shopping channels
Campaign structure development (strategic targeting of customer groups and markets) and ad grouping (in-depth segmentation of keywords into neatly 'themed' groups)
Keyword research, estimation, selection and keyword match type manipulation
Branding and ad copy creation, ad extension implementation including click to call function, sitelinks, callouts and others where relevant
Prioritisation of products/categories/services and setting of KPIs based on profitability targets
Forecasting, budget pacing and smart bid management (aligned to ROAS or CPA targets)
Leveraging Google Ads’ advanced artificial intelligence and machine learning capabilities (Performance MAX)